Coca-Cola Background - 5672 Words

APPENDICES Appendix1: History Of Coca-Cola The worlds most recognized trademark in the World! It is recognized by 94% of the worlds population. The world has changed in many ways since pharmacist, John Styth Pemberton first introduced the refreshing taste of Coca-Cola in Atlanta, Georgia. However, the pure and simple magic of one thing remains the same - Coca-Cola. The name and the product mean so many things to hundreds of millions of consumers around the globe. Coca-Cola products are served more than 705 million times every day, quenching the thirsts of consumers in more than 195 countries in every climate. Thats a long way to come after such a modest beginning... May 1886 - Pemberton concocted caramel-colored syrup in a†¦show more content†¦1940 - Coke is bottled in over 40 countries. 1943 On June 29, an urgent cablegram arrived from General Dwight Eisenhowers Allied Headquarters in North Africa, requesting 10 Coca-Cola bottling plants to serve American servicemen overseas. Eventually, 64 plants were set up during WWII. 1950 - Advertising on on the television began. Currently Coca-Cola is advertised on over five hundred TV channels around the world. 1952 - The Big Beverage, the first novel about Coca-Cola, was written by William T. Campbell. 1960 - The twelve ounce Coke can was introduced. 1961 - Sprite was introduced. 1971 - The song Id like to Buy the World a Coke was released. 1977 - The Coca-Cola contour bottle was patented 1978 - The two liter bottle was introduced, and during that same year the company also introduced plastic bottles 1979 - Fifteen hundred employees moved to the new corporate headquarters in Atlanta located on North Avenue. The new corporate headquarters came to be known as The Tower. 1982 - Diet Coke was introduced in July. 1985 - The Coca-Cola Company made what has been known as one of the biggest marketing blunder. They stumbled onto a new formula in efforts to produce diet Coke. They put forth 4 million dollars of research to come up withShow MoreRelatedBackground And History Of Coca Cola1151 Words   |  5 PagesCoca-Cola is the world’s most largest manufacturer of beverages and food who sell more than $24 billion products only in the year 2006 in more than 200 countries. From year 1980-1997, under the president ship of Roberto Goizueta , company growth increases rapidly. Its market grew from 4.3 billion dollar to 180 billion dollar’s. But after his death in 1997, the company growth declined under 115 billion. It needs a big idea to transform its growth to upper level. Background and History of Coca-ColaRead MoreCompany Background Of Coca Cola2147 Words   |  9 Pages1.1. Company Background The history of Coca-Cola began in a garden of Atlanta Georgia, US, more than 100 years ago when John Perberton, pharmacist profession, invented the world s most popular drink 8 Month May 1886, to discover a taste syrup fragrant and delicious with effect tonic stimulating, restorative, that immediately he began to be sold in the soda fountain and the Jacobs Pharmacy. The counter of the soda fountain, Frank Robinson, friend Perberton, was one of the architects of the miracleRead MoreCoca Cola s Background Of An Experiment787 Words   |  4 PagesCoca Cola’s Background Coca-Cola was founded in 1886 in Atlanta, Georgia. Coca Cola was the product of an experiment by a pharmacist from Atlanta, named Dr. John S. Pemberton. Although it was a very tasteful drink to everyone who sampled it, Coca-Cola consisted only of syrup and carbonated water. â€Å"Dr. Pemberton’s secret consisted of the use of African Kola Nut extract and coca leaves, which are both strong stimulants† (The Coca-Cola Company). Originally, his product was sold as a syrupy medicineRead MoreHistory And Background Of The Coca Cola Company2381 Words   |  10 PagesHistory and Background of the Coca-Cola Company The Coca-Cola Company is the world largest distributor of soft beverages and syrup. The company is based in Atlanta, Georgia and sells its products to over 200 countries around the world. The Coca-Cola Company has been existing in the market for the long time and serves a global market. The history began in 1886 when Dr. Pemberton created a distinctive tasting soft drink. He created a flavored syrup, which was mixed with carbonated water, andRead MoreCompany Background Of The Brand Of Coca Cola2450 Words   |  10 PagesStrategic Auditing Company Background The iconic brand of Coca-Cola dates back to the late 1800’s when a pharmacist from Atlanta created a distinctive soft drink that would take the world by storm. Initially charging five cents per glass out of a soda fountain machine at local convenience stores, Coca-Cola started to grow and expand outside of Atlanta. Once they recognized success as a fountain drink, Coca-Cola then started the production of bottling the beverage. Coca-Cola beverage consumption hasRead MoreCompany Background Of Coca Cola Amatil s ( Cca )2071 Words   |  9 Pages 1.0 Introduction and Company Background 1.1 Introduction Over the last 5 years, Coca-Cola Amatil s (CCA) bottled water range has experienced a steady decline in Off-Trade sales of bottled water since 2011 going from 30.1% to 27.6% in 2015 and is primarily due to Private Label products leading bottled water sales (Euromonitor International, 2016). To avoid further decline, it is important for CCA to look into possible opportunities that appeal to Australians who are searching for consistentlyRead MoreCoca Cola vs Pepsi: Background1918 Words   |  8 Pages | PROVISIONAL TITLE |Coca Cola Vs Pepsi: how a competitive brand proliferation has determined their dominance in the global soft drink industry? | BACKGROUND | | |It is not a foreign notion that both Coca Cola and Pepsi have been competing with one another in the globalRead MoreMarket Analysis : Current Market Situation1723 Words   |  7 PagesMarket Situation Coca-Cola Background On May 8, 1886, John S. Pemberton invented Coca-Cola in Jacobs’ Pharmacy located in Atlanta, Georgia. The name Coca-Cola was developed by the company’s accountant, Frank Robinson. The purpose of the name chosen was that it would look good when advertising the product (Coca-Cola Company, 2015). One year later, Pemberton registers with the U.S. Patent Office his syrup and extract for Coca-Cola. Asa Candler obtained the formula and patents of Coca-Cola from PembertonRead MoreEssay Reading a TV Commercial1706 Words   |  7 Pagespredominantly red background with dancers silhouetted in the bottom left hand corner. I think that the silhouette is in the corner because that isnt what we are supposed to see. Even though this image shows enjoyment and excitement as the feeling you get from coca-cola, this isnt what they are selling. In the bottom left hand corner as well there is a small logo saying, dance. The writing in this caption is in much the same style as the coca-cola logo so this and theRead MoreDifferent Cultures And Values Of The United Scotia Nova Scotia1288 Words   |  6 Pagesgeographical separation, our group has some obvious diversity in our individual consumer profiles. This is partly due to our different cultures and values. Our families also greatly influence our contrasting consumer profile - with our differing ethnical backgrounds, different social classes and varying religions. Conversely, we all fit into the age bracket of 18-25 so share some similar purchasing behaviour as millennial consumers (Kardes et la., 2011, pg 38). We have all been apart of many of the same world