Saturday, December 21, 2019

Coca-Cola Background - 5672 Words

APPENDICES Appendix1: History Of Coca-Cola The worlds most recognized trademark in the World! It is recognized by 94% of the worlds population. The world has changed in many ways since pharmacist, John Styth Pemberton first introduced the refreshing taste of Coca-Cola in Atlanta, Georgia. However, the pure and simple magic of one thing remains the same - Coca-Cola. The name and the product mean so many things to hundreds of millions of consumers around the globe. Coca-Cola products are served more than 705 million times every day, quenching the thirsts of consumers in more than 195 countries in every climate. Thats a long way to come after such a modest beginning... May 1886 - Pemberton concocted caramel-colored syrup in a†¦show more content†¦1940 - Coke is bottled in over 40 countries. 1943 On June 29, an urgent cablegram arrived from General Dwight Eisenhowers Allied Headquarters in North Africa, requesting 10 Coca-Cola bottling plants to serve American servicemen overseas. Eventually, 64 plants were set up during WWII. 1950 - Advertising on on the television began. Currently Coca-Cola is advertised on over five hundred TV channels around the world. 1952 - The Big Beverage, the first novel about Coca-Cola, was written by William T. Campbell. 1960 - The twelve ounce Coke can was introduced. 1961 - Sprite was introduced. 1971 - The song Id like to Buy the World a Coke was released. 1977 - The Coca-Cola contour bottle was patented 1978 - The two liter bottle was introduced, and during that same year the company also introduced plastic bottles 1979 - Fifteen hundred employees moved to the new corporate headquarters in Atlanta located on North Avenue. The new corporate headquarters came to be known as The Tower. 1982 - Diet Coke was introduced in July. 1985 - The Coca-Cola Company made what has been known as one of the biggest marketing blunder. They stumbled onto a new formula in efforts to produce diet Coke. They put forth 4 million dollars of research to come up withShow MoreRelatedBackground And History Of Coca Cola1151 Words   |  5 PagesCoca-Cola is the world’s most largest manufacturer of beverages and food who sell more than $24 billion products only in the year 2006 in more than 200 countries. From year 1980-1997, under the president ship of Roberto Goizueta , company growth increases rapidly. Its market grew from 4.3 billion dollar to 180 billion dollar’s. But after his death in 1997, the company growth declined under 115 billion. It needs a big idea to transform its growth to upper level. Background and History of Coca-ColaRead MoreCompany Background Of Coca Cola2147 Words   |  9 Pages1.1. Company Background The history of Coca-Cola began in a garden of Atlanta Georgia, US, more than 100 years ago when John Perberton, pharmacist profession, invented the world s most popular drink 8 Month May 1886, to discover a taste syrup fragrant and delicious with effect tonic stimulating, restorative, that immediately he began to be sold in the soda fountain and the Jacobs Pharmacy. The counter of the soda fountain, Frank Robinson, friend Perberton, was one of the architects of the miracleRead MoreCoca Cola s Background Of An Experiment787 Words   |  4 PagesCoca Cola’s Background Coca-Cola was founded in 1886 in Atlanta, Georgia. Coca Cola was the product of an experiment by a pharmacist from Atlanta, named Dr. John S. Pemberton. 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Asa Candler obtained the formula and patents of Coca-Cola from PembertonRead MoreEssay Reading a TV Commercial1706 Words   |  7 Pagespredominantly red background with dancers silhouetted in the bottom left hand corner. I think that the silhouette is in the corner because that isnt what we are supposed to see. Even though this image shows enjoyment and excitement as the feeling you get from coca-cola, this isnt what they are selling. In the bottom left hand corner as well there is a small logo saying, dance. The writing in this caption is in much the same style as the coca-cola logo so this and theRead MoreDifferent Cultures And Values Of The United Scotia Nova Scotia1288 Words   |  6 Pagesgeographical separation, our group has some obvious diversity in our individual consumer profiles. This is partly due to our different cultures and values. Our families also greatly influence our contrasting consumer profile - with our differing ethnical backgrounds, different social classes and varying religions. Conversely, we all fit into the age bracket of 18-25 so share some similar purchasing behaviour as millennial consumers (Kardes et la., 2011, pg 38). We have all been apart of many of the same world

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